The Relentless Pursuit of Innovation, Quality, and Meaning — Jake Muise
This episode features Jake Muise, CEO of Maui Nui Venison, a company dedicated to balancing the invasive axis deer populations in Maui and producing nutrient-dense food.
Jake shares his unique insights into Hawaiian culture, the challenges of managing invasive species, and the innovative strategies employed by his company.
The HHS System for Employee Evaluation
The company’s unique HHS system evaluates potential employees based on humility, hunger, and emotional intelligence, ensuring that only individuals who align with the company’s values and goals are hired.
Innovation in Rescue Operations
Maui Nui Venison’s innovative strategies extend beyond food production.
In 2018, they developed a unique live capture net system to rescue cattle trapped during a volcanic eruption, demonstrating their commitment to animal welfare.
Teaching Financial Responsibility
Jake’s clawback allowances for his children’s allowances are an innovative method of teaching them the value of money and a positive attitude, demonstrating his commitment to nurturing responsible behavior.
We’ve got to gather around this idea of rescuing the things that were left behind. – Jake Muise
Promoting Work-Life Balance
Maui Nui Venison’s seven-on, seven-off work schedule promotes work-life balance, leading to high employee retention.
This approach illustrates the company’s commitment to employee well-being.
Balancing Ecosystems with Nutrient-Dense Food
Maui Nui Venison was established to address the overpopulation of axis deer, an invasive species in Hawaii.
By producing nutrient-dense food, the company not only provides a valuable food source but also helps to restore balance to the Hawaiian ecosystem.
Understanding Hawaii’s Agricultural Richness
Hawaii’s pre-colonial agricultural system was advanced, featuring permaculture lines and fish ponds.
Understanding and appreciating this history helps inform current practices and strategies for sustainable food production.
Harnessing Advanced Technology
Maui Nui Venison uses advanced technology, including infrared drones and scopes, to safely and efficiently harvest deer.
This innovative approach reflects their commitment to both safety and operational efficiency.
Emphasizing Nutrient Density
The company’s focus on nutrient density is revolutionizing the food system.
Accurate measurement and labeling of nutrient density can create demand for regenerative agriculture practices prioritizing health and quality.
Enhanced Nutritional Value
Maui Nui Venison products have significantly higher nutrient density compared to conventional beef due to the fertile soil in their harvesting region.
This highlights the link between environmental health and food quality.
I think nutrient density, i.e., food quality, and being able to measure that accurately and someone be able to understand it in its simplest form, i.e., on a label, is going to completely change our food system and be the lever for regenerative agriculture. – Jake Muise
Understanding Value of Place
Hawaii’s reliance on imported, low nutritional value food underscores the importance of understanding and valuing local resources.
A true connection to place can drive sustainability in food production.
Innovative Gift-Giving Strategy
Jake Muise’s secret Pinterest board strategy for thoughtful and personalized gift-giving showcases his innovative approach to personal relationships.
Addressing Invasive Species
The introduction of invasive species in Hawaii is a significant ecological challenge.
Maui Nui Venison’s efforts to manage the axis deer population demonstrate the importance of biosecurity in protecting fragile environments.
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