From Wonder to Change: Toy Story's screenwriter on the impact of great storytelling

Those who tell the stories rule society.

From Wonder to Change: Toy Story's screenwriter on the  impact of great storytelling


This engaging atomic idea explores the profound impact of storytelling, highlighting its ability to connect us, evoke emotions, and inspire change. Through the perspectives of renowned storytellers and experts, the idea reveals the timeless and universal nature of stories in shaping human experience and understanding.

The Craft of Storytelling

Effective storytelling is about crafting a narrative with a clear punchline or ending, ensuring that every element from start to finish contributes to a singular goal. This method deepens our understanding of human experiences and affirms the meaning of our lives.

The magic lies in the connection formed through stories, which transcend time and foster empathy across different cultures and generations. Additionally, effective storytelling involves understanding and utilizing narrative techniques like pacing, tone, and character development to enhance the overall impact.

Stories as Affirmations of Identity

Humans are inherently drawn to stories because they affirm our identities and give our lives meaning. When we connect through stories, we experience a profound affirmation of being alive and understood.

This connection can cross temporal barriers, linking past, present, and future, and allowing us to see the commonalities in our experiences, both real and imagined. Stories also serve as a means of preserving cultural heritage and transmitting values, making them essential tools for community building and personal reflection.

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The Essence of a Great Story

The essence of a great story lies in its ability to make the audience care. Whether emotionally, intellectually, or aesthetically, a compelling story engages us on a deep level.

This engagement is not accidental but the result of careful design and narrative structure. Stories that make us care draw us in and keep us invested, often turning passive viewers into active participants in the narrative.

The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.