The Ultimate Guide to Database Marketing

The Ultimate Guide to Database Marketing

While social media platforms are an amazing way to get in front of people, they have two major drawbacks. First, you may have tens of thousands of followers on your platform of choice. However, thanks to algorithms that few (if any) humans understand, you only reach a small percentage of those followers with any given post

Data Accuracy

Clean up your database frequently, purging contacts with out-of-date or inaccurate information, and merging contacts with multiple profiles

The Benefits of Database Marketing

Database marketing is essential to business success, no matter the size of your business.

Identify your best customers and potential upsells

There are a variety of ways to reach your existing and potential customers.

Using Customer Data Quickly and Appropriately

Once you receive information, greet them in some manner and then touch base with them on a regular schedule to nurture the contact. You will want to keep their information to yourself to keep them on the straight and proper path to getting a business card

Make it a team effort

Database marketing can be influenced by multiple departments in your organization

What is database marketing?

Database Marketing is where businesses collect customer data such as: Names, addresses, phone numbers, purchase history, customer support history.

Speak directly to your audience members

Adjust your message to your specific audience based on the type of customer you are trying to reach.

Kick your customer service into high gear

Database Marketing

Gather customer data

Demographic data: includes gender, age, marital status, parental status, health, and financial status

Don’t be creepy

Respect your customer’s privacy and don’t collect or brandish information on them that won’t help serve the end goal of earning the customer and serving them better

Identify who you want to reach

Create an ideal customer profile or persona and then use this to determine what information you need to capture for your database

Provide amazing customer support

Your customer service team should have access to your customer database

Know what products and services your customer needs

Having a chat about the weather is a great way to build rapport with a customer or potential customer.

Identify avatars or buyer personas

Who is your best customer? How do they live? What keeps them awake at night? What problem of theirs have you been able to solve? Where can you you find more people just like them?

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