The Ultimate Guide to Emotional Marketing

The Ultimate Guide to Emotional Marketing

What makes emotional marketing so powerful and how you can leverage it to connect with your audience and encourage them to act. Today’s consumer base is better educated and better equipped to research what they don’t already know. They’re also flooded with advertisements on a daily basis.

What is emotional marketing?

Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy.

Emotional Marketing Inspires People to Act

Emotions also encourage other activity that can help grow your business and brand

First… Know Your Audience

Do target audience research

Inspire the Impossible

Aspirational campaigns are powerful because they tap into a dream, goal, or vision that your audience longs to reach.

Emotional Marketing Makes Great First Impressions

First impressions form in a matter of seconds.

Project an Ideal Image

Emotional marketing uses emotion to convince consumers that your product is the right solution.

Emotional Marketing Helps People Decide with Their Hearts

Emotional responses to marketing actually influence a person’s intent and decision to buy more than the content of an ad or marketing material.

Create a Movement or Community

Using emotional marketing to establish a movement or community around your brand taps into a few different psychological triggers

How to Measure Emotional Marketing

Emotional marketing should be measured just like any other marketing effort… except for you’re measuring the emotional response itself

Over to You

Weaving emotion into your marketing and advertising is a surefire way to attract, resonate with, and encourage your audience to act

Emotional Marketing Strategies

There are a variety of ways to market your business using emotion. The below strategies can be combined and used to evoke all kinds of emotion.

Lead With Color

Emotion and emotion are closely tied

Tell a Story

Storytelling is a surefire way to connect with your audience

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