This 6-Step Graphic Design Process Drives Results

This 6-Step Graphic Design Process Drives Results

The truth is, incredible design work doesn’t just happen for some people and not others. Every successful designer follows a tried-and-true graphic design process they know will help them achieve results – and you can, too. We’re demystifying the creative process to show you exactly what works.

What is the graphic design process?

Graphic design is a critical visual communication tool marketers use to convey key messages about a brand that resonate with target audiences

Finalize and deliver the design assets

Package them up so they’re ready for production and can be easily implemented into whatever digital or print format your recipients need

The graphic design process in 6 steps

Create a clear production and approvals process to streamline cross-team workflows and help you arrive at a more successful end result, faster

Create the design

During the design stage, a graphic designer will implement best practices related to the use of color, typography, the hierarchy of information and positive and negative space.

Build out the creative brief

Also called a design brief, this document will capture all of your client’s wants and needs and other key project specifications.

Collect and implement feedback

The feedback stage involves a series of smaller steps that ensure quality control and perfect alignment with your stakeholders’ vision

How following a graphic design process drives results

Once your creative brief is approved, this serves as both your instruction manual as well as your contract for this particular project

Research the design ecosystem

During the research stage, spend time on: Understanding the specific product or service you’re representing, examining competitors’ design work, exploring other visual content your target audience consumes, considering how you might apply color theory and design trends

Develop and refine the graphic design concept

Pitch 3 ideas: Provide exactly what the client asked for, offer your interpretation of what you think they think they’ll like, and pitch a new concept or idea that could still meet the brief.

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