This Is Marketing – Seth Godin

This Is Marketing – Seth Godin

Marketing 101 coming from the expert: Seth Godin

Marketing In Five Steps

Invent a thing worth making, with a story worth telling, and a contribution worth talking about.

The second step is to design and build it in a way that a few people will particularly benefit from and care about.

Tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.

Spread the word.

Show up –regularly, consistently, and generously, for years and years – to organize and lead and build confidence in the change you seek to make. 

Six Things About Status

Dominion vs. Affiliation

Tactics vs. Strategy

Tactics are easy to understand because we can list them.  

Strategy is more amorphous. It’s the umbrella over your tactics, the work the tactics seek to support.

If you tell your competitors your tactics, they’ll steal them, and it will cost you. 

But if you tell them your strategy, it won’t matter. Because they don’t have the guts or the persistence to turn your strategy into their strategy. 

Things Marketers Know

We can group people into stereotyped groups that often (not always) tell themselves similar stories.

How to fix your funnel

  1. Make sure the right people are attracted to it
  2. Make sure the promise that brought them in aligns with where you hope they will go
  3. Remove steps so that fewer decisions are required
  4. Support those you’re engaging with, reinforcing their dreams and ameliorating their fears as you go.
  5. Hand those who have successfully engaged in the funnel a megaphone, a tool they can use to tell the others.

Good stories

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