Leading a go-to-market strategy can feel like a hailstorm. You’re getting drilled with feedback and opinions. A barrage of goals is peppering you from every direction. And all the while, the pressure of launching a successful strategy is forming all around. Here are three pillars to support your product-led strategy and lead your team to success.
Why perfect your product-led go-to-market strategy?
84% of companies that proactively work to improve customer experience see a revenue increase
- You save time and money by focusing on improving your product and user experience.
- Lift the value of existing users, lower acquisition costs, and turn your users into advocates for your product
Your Experimentation Engine
Set up automated experimentation at a high level.
- For example, if you decide to improve onboarding, you may choose to create three separate onboarding experiences for three separate customer cohorts. From there, you could run real-time tests on every new sign-up and determine what the most thorough route to onboarding really is.
Learn How to Execute Product-Led Success
Learn how to create a successful product-led go-to-market strategy by downloading our e-book, Product-led Success: The Professional’s Handbook
Your In-Product Data
In-product data reveals how users and potential customers are interacting with your product
- Helps you see upsell opportunities and gives you a firm set of figures to back your decisions
- Reveals how moves will affect the user’s experience
- Keeps product goals in line with the broader organization
Your Engagement Machine
Build an engagement machine within your product
- Embed in-app engagements and guides into your product experience
- Educate new users, lift engagement, and increase adoption
- Enables you to capture the user’s experience as you launch and improve features
