Originality is the lifeblood of any successful blog. It's not just about being different, but about offering unique perspectives and insights. Let's delve into some effective strategies to infuse your blog with a distinctive voice and stand out in the digital crowd.
How to kill a blog quickly
Lack of original content or ideas
- This is a mistake that many bloggers fall into to numerous degrees
- At one extreme we see bloggers simply scraping and republishing the feeds of others and slapping ads on them (splogs)
- There are more subtle ways to fall into this trap
- One blogger recently realized that without knowing it his blog had become devoid of originality
- He wrote an honest and powerful self critique and went on to reinvent his blog
The voice that you write in
Different style, voice, and medium
Tips for Bloggers Attempting to Add Originality to their Blog
11 pointers on how to add value to conversations happening in the blogosphere without simply replicating what everyone else is saying
- What did they say well? what did they miss?
- Answer questions
- Look forward
- Explore ideas
- Play devil’s advocate
- Share an opinion
- Generate discussion
Problem: No Originality
If you want people to find your blog and keep coming back to it for more you need to have something unique and original on your blog in terms of content
- This is particularly true for new blogs who face hundreds of competitors in many niches.
Solution:
Strive to produce unique and original content for your blog
- This can happen in a number of ways
- Create original content, such as a blog post, that is hard to find and hard to market without the unique characteristics of your own content
