PPC tips and tricks to take your paid campaigns to the next level. You can use them for Facebook ads, search ads, native ads, and native ads. All these hacks are totally above board and easy to implement, yet most campaign managers aren’t taking advantage of them.
Remarket by Your Long-Tail Keywords
Remarketing is the secret sauce in online marketing, since repeat customers give more value
Reverse Engineer Your Conversion Funnel
The key here is to reverse engineer your conversion funnel so you know what actually works
- Adding something extra to one part of the funnel may increase conversions
- For example, adding a demo or interactive preview for your product can convince them to buy.
Turn Off Audience Network in Facebook Ads
This will eliminate up to 90% of click fraud from sketchy sites
Use the Inverted Unicorn Tactic
“Inverted Unicorn” includes two other completely unrelated interests in targeting.
- Add more dimensions to your ads, making them stand out and seem more compelling. Such ads would actually have remarkably low costs due to unusually high engagement rates.
Create and Advertise Off-Topic Content to Build Brand Bias
Brand affinity dramatically impacts click-through rates, and later, conversion rates.
- Dedicate at least 20% of your resources into creating off-topic content. Visitors form more brand affinity and bias as you provide more value
Go All-in on Messenger Marketing
It has been proven that Messenger marketing is 10-80 times better than email or the News Feed.
Have a unicorn slush fund
This allows you to come up with ads when something viral comes along, and use the funds to run them if the ad is good enough.
- Having this leeway can potentially let you get more results out of your ad campaigns.
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