Top 7 PPC Strategies for 2019

Top 7 PPC Strategies for 2019

PPC tips and tricks to take your paid campaigns to the next level. You can use them for Facebook ads, search ads, native ads, and native ads. All these hacks are totally above board and easy to implement, yet most campaign managers aren’t taking advantage of them.

Remarket by Your Long-Tail Keywords

Remarketing is the secret sauce in online marketing, since repeat customers give more value

Reverse Engineer Your Conversion Funnel

The key here is to reverse engineer your conversion funnel so you know what actually works

Turn Off Audience Network in Facebook Ads

This will eliminate up to 90% of click fraud from sketchy sites

Use the Inverted Unicorn Tactic

“Inverted Unicorn” includes two other completely unrelated interests in targeting.

Create and Advertise Off-Topic Content to Build Brand Bias

Brand affinity dramatically impacts click-through rates, and later, conversion rates.

Go All-in on Messenger Marketing

It has been proven that Messenger marketing is 10-80 times better than email or the News Feed.

Have a unicorn slush fund

This allows you to come up with ads when something viral comes along, and use the funds to run them if the ad is good enough.

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