Backlinks are undoubtedly one of the most important factors when it comes to website ratings done by Google. Here are eight different but highly successful strategies that you can apply. It is up to you which one you choose, as they have been tested and recommended by various website owners before.
Reclaim unlinked mentions
- If you notice that the author of a blog post or the website owner hasn’t included a link to your webpage when mentioning you, you can always ask them to reconsider
- This will guarantee their visitors a better experience and give you additional bandwidth
Remember to update old content
- Check for articles that haven’t been updated lately and then check how many backlinks that piece has
- Create a new, “fresh” article after doing your research on the topic
- Contact the website owners who used the old article as a source and inform them about your new, updated version
Use contextual links
- This can enrich your content with additional resources, such as a “read more” section
- Determine who are your correct prospects and why your content is worth featuring, and explain why the additional resources make cooperating with you reasonable and worth it
Use a variety of images and gifs
- Images and infographics are by far the best ways to present data and to engage followers too
- Charts, graphs, diagrams with data, some graphic templates and even free photo galleries are good to use
Become a source yourself
- Create high-quality content worth being shared or cited by other publishers
- Be speedy, as quality is not the only thing that counts. Otherwise, the publisher may choose another source over you
- If you deliver top-tier content, this method is surprisingly easy
Use broken links to your advantage
- Contact the owner of the broken outbound links and propose they update the link to direct the users to one of your pages
- This way, you get an excellent, new backlink, the owner can fix broken articles, and readers get a better experience
Build free tools
- Do some research on the keywords first
- Figure out what type of tool is currently earning the most backlinks for your competitors and create the best tool you can
- The process may not be easy, but rest assured that this strategy is by far one of the best ones you can opt for
Publish complete guides
- Guide writing needs to be detailed, comprehensive, and technical while being easy-to-understand
- Pick the topic you specialize in the most
- Top-notch guides attract publishers
- A complete, detailed guidebook on a given subject will be a huge help to clients and a time saver for themselves
