Unleash the power of Hollywood's publicity playbook to revolutionize your work sharing strategies. Discover the secrets of the entertainment industry's promotional tactics and learn how to apply them to your own professional endeavors.
The power of sharing cross-functionally
Seeking feedback at various stages of a project helps avoid bottlenecks and silos
- It takes time to develop context, address stakeholder needs, and meaningfully understand the problem
- When we miss opportunities to reach out to others and share our work, it ultimately reduces true business impact and can often result in projects that miss their mark
Build your franchise: Keep the magic alive
Maximize the staying power of the project over time to ensure the project has longevity and momentum is maintained months after.
Idea: Concept, Problem, Information Gathering
Start with the concept, decide the problem to be solved, and gather all relevant historical context.
- Document this step with in-depth notes, seeking feedback from contributors, and document the solution with a short, high-quality white paper.
Movie premier: Roll out the red carpet
this is the day you share your work with a wider audience, including your DACI and all interested parties.
- Record the session and promote re-watching and further sharing of the content.
- Present the content, your plan for it, and its potential impact on your team
Screenplay: The story you will tell
Transform the idea into a project outline with your audience (anyone who’ll be involved with the project) in mind. Include essential context, the problem statement and desired outcome.
- Link relevant documents and resources to provide a holistic overview of the topic.
Film reviews: Everyone’s a critic
Gather feedback and gather perspectives from the audience
Don’t let your work go straight to DVD!
The goal of this process is not to change your project stages completely, but rather to make them more effective and impactful.
- Start small and begin to apply aspects of this model to your next project, thinking outside of your function.
Cast: Find your cast of characters
Determine who can help you with this project, and who else should be included
- Define your DACI, mapping out the project specific Driver(s), Approver, Contributor, and those who will be Informed as the project progresses
Ads/trailer
Create hype and momentum around the project
- Different formats
- One-page project overview
- Highlight reels
- Dashboard
- Designers
- Delivery date and encourage attendance
- Use social media to spread the word
