Using “How Might We” Questions to Ideate on the Right Problems

Using “How Might We” Questions to Ideate on the Right Problems

Unleashing the power of 'How Might We' questions can revolutionize problem-solving. This approach, steeped in empathy and curiosity, can help us ideate on the right problems, fostering innovation and creativity. Let's delve into its potential and application.

Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve

Discovery research commonly results in learning about the problem space.

Conclusion

Using this simple technique at the end of your discovery process can set your team up for success in framing the design challenge on the right problems

Start with the Problems (or Insights) You’ve Uncovered

Once you and your team have carried out your discovery research, agree on what the top findings were.

Phrase Your HMW Questions Positively

If you find yourself using negative verbs like’reduce,”remove,’ ‘prevent,’ ask yourself if you can frame things more positively by using positive action verbs, like ‘increase,’ ‘create,’ ‘enhance,’ ‘promote’

Avoid Suggesting a Solution in Your HMW Question

In the example below, the first HMW suggests a particular type of solution, whereas the second is agnostic about any particular solution.

Write and Choose HMWs with Your Team

There’s no limit on how many HMW questions you should produce. The more you have, the more ideas you’ll garner.

Keep Your HMWs Broad

Ask yourself, could you rewrite them in a broader way?

Focus Your HMWs on the Desired Outcome

To avoid solving symptoms of the problems rather than the root problems themselves, ask yourself whether your HMW question focuses on the desired outcome.

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