What is the secret to great public speaking?

Chris Anderson reveals the secret ingredient behind the most compelling TED Talks and provides guidelines to effectively deliver an idea to an audience.

Significance of the idea transfer

The principal element that sets apart all compelling TED Talks is the transfer of an idea, an extraordinary gift.

The foremost task of a speaker is to successfully implant this idea into the minds of the listeners.

Ideas, being patterns of information, aid us in understanding and navigating the world.

Your number one task as a speaker is to transfer into your listeners’ minds an extraordinary gift – a strange and beautiful object that we call an idea. – Chris Anderson

Ideas are the most powerful force shaping human culture. – Chris Anderson