“What Matters Now” is a collection of essays by Seth Godin and other thought leaders on topics such as marketing, leadership, and innovation. The book was first published in 2009 and has since become a popular resource for business leaders and entrepreneurs.
Be Remarkable
The key takeaway from this chapter is that in order to stand out in today’s crowded marketplace, you must be remarkable. This means that you need to create something that is worth remarking about, something that is worth sharing with others. By focusing on being remarkable, you can differentiate yourself from your competitors and create a loyal customer base.
Be Generous
Generosity is a powerful force in today’s world, and this chapter encourages readers to be generous with their time, resources, and ideas. By being generous, you can create a positive reputation for yourself and build relationships with others.
Be Authentic
Authenticity is key to building trust and credibility with others, and this chapter emphasizes the importance of being true to yourself. By being authentic, you can build strong relationships with others and create a positive reputation for yourself.
Take Action
The final chapter of the book emphasizes the importance of taking action. According to Godin, it is not enough to simply have ideas or good intentions – you must be willing to take action and make things happen. By taking action, you can create real-world results and make a positive impact on the world around you.
Tell Stories
According to Godin, storytelling is one of the most powerful tools for engaging others and creating a sense of meaning and purpose. By telling stories, you can inspire others and create a sense of connection with your audience.
Lead or Follow
This chapter emphasizes the importance of leadership in today’s world. According to Godin, leaders are those who are able to inspire others and create a sense of purpose and direction. However, he also notes that it is important to know when to follow, and to be willing to learn from others.
Create Value
The key takeaway from this chapter is that in order to succeed, you must focus on creating value for others. This means that you need to understand the needs and desires of your target audience and create products or services that meet those needs.
Be Creative
Creativity is essential for success in today’s world, and this chapter encourages readers to embrace their creative side. Godin argues that everyone has the capacity to be creative and that by tapping into this creativity, you can create new ideas and solutions to problems.
Embrace Change
Change is a constant in today’s world, and this chapter emphasizes the importance of embracing change in order to succeed. Godin encourages readers to be open to new ideas, to take risks, and to adapt to changing circumstances.
Make Connections
This chapter highlights the importance of building relationships with others. By making connections and cultivating a network of supporters, you can create opportunities for yourself and others.
