What Responsive Display Ads Are + How to Create Them [Step-by-Step]

With responsive display ads, you can mix and match different ad components and see which one performs the best without dishing out more time and resources. Discover how they work, what you need to get started, and the steps to launch one in Google Ads to get the best results.

Benefits of Using Responsive Display Ads

Can reach a broader audience

• You can use video
• It’s a time-saver
• Google Ads can create combinations based on its algorithm and what can produce the best results
• The downside is that you lose some control

Text Headlines

You can have up to five short headlines of 30 characters or fewer.

• Descriptions
• Call-to-action
• A business name
• URL
• If your ad is dynamic, you can add promotion text and a price prefix to potentially increase conversions.

How to Create a Responsive Display Ad

Log into your Google Ads account.

• Click on ‘Ads and Extensions’
• Under ‘Responsive display ads’ select the campaign you want to make responsive
• Add and save your images
• To add a video, click the ‘+’ video button
• Review the ad sizes and ad formats and choose the most appropriate ad format

Visuals

You can have up to 15 images in your ads

• Have high-definition sizes
• 300 x 250 728 x 90
• 160 x 600 320 x 50 300 x 600
• To create interactive or animated images, use HTML5
• If you do not upload a logo, Google Ads will provide a neutral one

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