Public relations is the art of establishing and maintaining a company’s reputation with the public. It is the function that conducts a deliberate, planned and sustained effort to establish a mutual understanding between an organization and its audiences. Startups must specifically address the unique needs and challenges of being a new company while creating their PR strategy.
PR for startups vs. established companies
Startups often launch public relations initiatives that are seemingly similar to those of established companies.
- However, the fundamental differences between a startup and an established company require variations in strategies and execution. Startups begin with a clean slate and no brand awareness
- An entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives
Jumpstart Your Path to Brand Awareness
Startups can identify short-term opportunities to introduce their brand by figuring out where their audiences are and communicating with them directly.
- PR pros can pitch story ideas, place bylined thought leadership articles, and submit interview requests with targeted media.
Continually Feed the Media Pipeline
Distributing major company news or thought leadership pieces to consumer or trade outlets is instrumental to brand positioning and can help a company’s searchability.
- Entrepreneurs are pulled in a million different directions every day, leaving little time to develop a PR strategy on their own.
