Why embracing subcultures inside your company is critical to scaling your business
Unleashing the power of subcultures within your organization can be a game-changer for business growth. Discover why fostering these unique microcosms is not just beneficial, but critical, for scaling your enterprise in today's competitive landscape.
Creating a company is the ultimate form of self-expression
Culture is a living, breathing organism that can be stronger at 1,000 employees than it was at two-but only if it has the right ingredients and foundation to grow from
- Here’s what I have learned about creating a culture that stays fresh and relevant through growth
Constantly reinforce what resonates with cultural values and communicate quickly what does not
When the boundaries for culture and subculture are clear, it comes down to patience.
- If the culture is strong, it becomes self-monitoring. If something or someone doesn’t mix well with the company values, the bad taste is quickly identified in the form of individual conflicts or problem escalations.
Build a culture that’s foundational, not aspirational
65% of CEOs strongly agree that culture is critical to their company’s performance and success, but only 16% are satisfied with the strength of it
- Aspirational values are about how you want to show up; foundational are about who you already are
- Focus on foundational values that unite your team from the moment of hiring, and encourage authenticity by each employee in expressing those values
Subcultures can have different principles but not different values
For culture to be sustainable and scalable, it must deliver and create satisfaction for each employee-not on my terms, but on theirs.
- While our values are our shared standards and behaviors; we can also operate using different principles that guide actions.
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