Asha Curran, CEO of GivingTuesday, underlines the transformative power of generosity and kindness. She shares compelling stories that demonstrate how even small acts can create significant impact and foster a sense of community.

Underestimating Generosity

Generous actions, even in their simplest forms, hold immense power to transform lives and communities.

The impact of these actions often extends beyond immediate recipients, creating ripple effects that influence many more people than initially anticipated.

Birth and Growth of GivingTuesday

GivingTuesday began as an experiment in 2012 to encourage a day of giving after two days focused on consumption.

It resonated deeply with diverse groups worldwide and has evolved into a year-round global movement promoting generosity.

Vision for ‘Radical Generosity’

The concept of ‘radical generosity’ is about making generosity integral to our everyday decisions and behaviors.

It’s not about grand gestures but rather embedding kindness into even the smallest daily choices we make.