Even when you do have someone who can excel at both roles, more often than not, the project management takes priority over the product management. Product strategy often lacks “urgency” and gets pushed back to make room for urgent tactical matters like on-time product delivery.
when one person handles product and project management, they spent around 80 percent of their time on project management tactics, leaving only 20 percent for product management market research activities that drive vision / ideation / prioritization.
What’s your take?
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