Why storytelling is more trustworthy than presenting data

Leadership consultant Karen Eber explores the power of storytelling in leadership and how it surpasses the impact of presenting data alone.

She emphasizes that leaders can use storytelling as a powerful tool to connect with people, shape organizational culture, and drive meaningful change.

The humanizing power of storytelling

Storytelling has the power to humanize people and situations, making them feel seen and valued.

This was clearly demonstrated in the story of Maria’s interaction with the security guard, leading to unexpected acts of kindness and empathy.

The role of storytelling in leadership

Leaders can leverage storytelling as a tool to shape organizational culture and forge connections across gender, generation, or geography.

It activates the entire brain, creating a sense of artificial reality, which increases empathy and trust in the storyteller.

The limitations of data

Data alone does not change behavior as decisions are primarily driven by emotions and subconscious processes.

Moreover, data interpretation is subject to personal bias and experiences, highlighting the need for guidance in understanding data.