Yale Center for Customer Insights

Yale Center for Customer Insights

Unlock the secrets of customer behavior with Yale Center for Customer Insights. Explore how this prestigious institution leverages academic rigor and innovative thinking to transform raw data into actionable strategies for today's dynamic business environment.

IQ isn’t everything

IQ tests and their proxies, which are designed to measure a factor known as general intelligence, are used by many businesses and colleges to help select the “best” candidates, and also play a role in schools and universities, in the form of SAT tests in the US and CATs in the UK.

Everyone can improve their rational thinking and decision-making skills

Richard Nisbett at the University of Michigan in Ann Arbor and others discovered that just half an hour’s training in statistical reasoning can improve a person’s ability to use rational thinking in everyday situations

We might also be better equipped to elect leaders that did the same

Bush’s successor is intellectually engaged, shows cognitive flexibility, can question beliefs, is sensitive to inconsistency and engages in counterfactual thinking

Intuitive processing can serve us well in some areas

choosing a potential partner, for example, or in situations where you’ve had a lot of experience.

IQ tests cannot predict which of these paths someone will follow

Intelligence is about brain power whereas rational thinking is about control

Source

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