Unravel the true essence of branding beyond the confines of a logo. Discover the elements that truly make your brand resonate with customers, and learn how to leverage these to create a unique, memorable, and impactful brand identity.
Branding is vital to growing a business
Color pallets and fonts matter, but it all comes down to how your customer feels about the promise you make to them
- Your brand is the exact blueprint of how you will represent yourself to your customers
- It’s the manual that tells you and anyone in your company who and what your company is
Create Community
Branding is about providing your customers with solutions to their problems that create a change in their lives
- It’s about creating a consistent place of business where they can reliably come to get their needs met
- Habituation
- Reliability
- As information and technology become more democratized, your brand will win or lose based on these three foundational factor
Sell Emotions
Understand what emotions your customers are craving
- Create a roadmap of the emotional journey your customer goes through
- Then speak to each part of the journey in your marketing messages
- When people are first learning about your product or service, what are the emotions they are feeling?
- Map the customer journey using emotions as the basis for transformation
Consistency is key
Define your brand, create a consistent message that speaks to your audience’s emotions, and make sure you continually measure any and all new possible products, services, or marketing channels against who and what your brand is
- If it fits, run it. If it doesn’t, you’ll know, and saying no will be so much easier
