There’s always room for improvement in writing. Learning how to write well (and convincingly) can seem overwhelming, but there are some easy and free ways to improve your blog writing. The way you learnt to write in your early life is totally different from how you should write online.
Keep Sentences and Paragraphs Short
Attention span of internet users has dropped from 12 seconds to 8 seconds
- This means you’ve got to grab your readers and convince them to stay to read the content
- Pitting paragraphs and sentences together makes them easier to read and keeps attention focused
Use Headings
Informative subheadings can act as signposts, ensuring that distracted readers stay engaged with your content.
- Google uses heading tags to understand the structure of a webpage and assess how relevant the content is to the search request
- Use left-aligned headings to let readers know exactly where they can find the information they want
Use Writing Tools
Although nothing can replace a real-life editor, writing and editing tools can still be useful.
Write for the Web
Layout out text with headings and lots of white space
Optimize for Social
It may be easier to get eyes on your writing through social media.
Be Active
A sentence using the active voice focuses on the subject performing an action, while a passive sentence’s focus is on the receiver of the action.
- Active voice makes it easier to accomplish our first goal – making sentences shorter.
- One of the most popular ways to identify passive voice is by adding “by zombies” after the action (e.g. “Mistakes were made [by zombies]” vs “I made a mistake [deals].”
Be Concise
Cut any irrelevant text
