In ‘Networking is Not Working,’ Derek Coburn dismantles traditional practices of networking and provides a fresher and pragmatic approach. He emphasizes meaningful connections over shear number of contacts. The goal is to create a networking group with strong relationships that boosts the value of your connections, aiding personal and professional growth.
Redefining Networking
Coburn emphasizes on creating a strong, closely knit networking community instead of larger connections with no solid relationship.
The focus is on enhancing relationship quality, rather than quantity.
Opening Lines
An effective conversation opener is crucial.
Coburn suggests engaging in open-ended questions that spark meaningful conversations rather than conventional small talk.
Effective Network Maintenance
Maintaining a network is as important as building one.
Regular, value-adding interactions fosters stronger relationships.
Networking Consistency
The cornerstone of successful networking is consistency.
This ensures continuous relationship growth, offering a rich array of opportunities and mutual benefits over time.
