The 9 Biggest Myths About Creativity You Should Never Believe

The 9 Biggest Myths About Creativity You Should Never Believe

Innovation is the organizational function of introducing new, useful, and feasible products, services, processes, or business models by an organization. Creativity is the individual’s (or team of individuals’) cognitive ability to transcend traditional ideas, rules, patterns, and create meaningful and original ideas.

Innovation = entrepreneurship and startups

Innovation cannot be achieved by mature, large companies. Only by startups.

Innovation initiatives need to be implemented throughout the entire organization

Recent regulations impose more strict scrutiny on companies and force the implementation of more stringent internal processes

You were either born creative or not

Creativity cannot be learned or exercised

Financial incentives increase creativity

Not only do financial incentives fail to increase creativity, experiments show that they actually reduce it

There is nothing you can do to increase innovation organically in your company

Just as individuals can increase their creativity levels, so can companies

Innovation requires significant resources and funding

The more R&D dollars you spend, the more innovative your company will be

You need to drive innovation

Innovation will not happen by itself. You, the executive, need to be the driving force behind innovation.

You need to build an innovation space and allocate time for creativity

Innovation cannot happen while an employee is doing their “day job” in an office

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